Since 1948, the not-for-profit Melbourne Cinematheque has been showing ground breaking cinema from around the world on 35mm & 16mm film.
This was a brand refresh of a poster and brochure of session times for the Melbourne Cinematheque. For the poster, I focused on the style of old fashioned film reels. I recreated this “look and feel” by projecting light through perforated paper, which I then photographed to use the resulting image.
The title sequence text acts like flickering fluorescent light, which is accompanied by a humming noise and glitch effect of the light itself. In the background, I shone a torch through the same perforated paper I used for the poster, whilst panning the camera along. I also used a similar effect found on the text of the animation for the poster and brochure cover.
The brochure is also inspired by a film reel, as the images follow the same theme and flow through the centre of the design in the same way a film reel would.